#005 - B2B Webinars - what a borefest, am I right? Part TWO ➡ The Tech
Published 4 months ago • 3 min read
#005 - Three key elements in B2B events — № TWO: the technology
Hey Reader,
Remember? I find 90% of digital B2B events a waste of people's time.
Last time, we talked about The Speakers and how they can make or break our event. Today, let's dive into the second key element: The Tech.
The Speakers
Help speakers transform Information into Entertainment.
The Tech
Choose tech that goes beyond the basics.
The Audience
Transform passive listeners into active participants.
The B2B Webinar Customer Journey
Every event should be an experience.
To achieve this, we must have the customer journey in mind.
From the moment a person sees a banner or social media post and clicks to find out more, they should be engaged and captivated.
Our main focus should be on understanding what that potential attendee sees, wants, and the actions they need to take to register and attend the event.
All this can be achieved by using the right tech.
Ideal B2B Webinar Customer Journey - download here the PDF
Using the right Tech
We need technology that not only supports the event but makes it better.
Most B2B webinar organizers believe that Zoom | Webex | Teams is enough. It isn't.
Brilliant, Memorable and Experiential B2B webinars need more.
I have made a list of platforms and features I am using to bring added value in #B2BWebinars.
Website Forms Targeted Automations (& audience segmentation)
Automated email funnels allow us to nurture webinar registrants with personalized content and reminders, keeping them engaged before and after the event.
We have to learn to build custom paths, to organize subscribers, to trigger email sequences, and set up ideal customer journeys - all to make sure that the right content reaches the right people at the right time.
Automatically generating "I'm attending" social media banners empowers speakers, sponsors, and attendees to easily promote the webinar, expanding its reach and generating buzz.
Create hundreds of promotional "I am attending" event banners in seconds. Arm stakeholders with the content they need to promote the event, and make it really simple for them to share on social media with one-click.
Creating an instant-chat community on WhatsApp provides an interactive backchannel where attendees can engage with each other and the content in real-time, fostering a sense of connection.
Communities on WhatsApp bring attendees together in topic-based groups. Anyone can create a WhatsApp community. Attendees can receive instant updates and announcements sent to their phones. At no cost.
Create, transcribe, translate short social media clips
The ability to quickly clip, edit, and repurpose webinar recordings into short, social-ready video clips extends the life and impact of the content beyond the live event. Extend the reach and impact of the B2B webinar.
Create short social media clips from the longer webinar recording video. Get a transcript, and ask Descript’s AI to find your most social-worthy highlights. Then clip them, add your branding, and post short, attention-grabbing segments.
Some of the criteria for inclusion in the wider map: * New product features * Revenue milestones * Organic media coverage (no paid placements) * High-profile client sign-up * Recent funding rounds * Country-specific penetration * Recurring presence in online planner conversations * Positive online reviews * Meaningful product launches
— Julius Solaris | Events Consultant and Creator
Remember: it's never just the content of a webinar that interests the audience.
Informed organizations and professionals understand that creating a truly memorable B2B webinar experience requires going beyond the basics.
Stay tuned for part three, where we dive into proven tactics for understanding and involving B2B audiences in a way that leaves a lasting impression.
Did you find this newsletter insightful? Tell me what you think, really.
I'm Anca, I am based in Brussels, and I'm looking for my next contract.
👉 If you are planning an in-person, hybrid or digital B2B event and need a people-first, data-insightful approach - let's work together!
👉 I use #Data to understand your audience. From the registration form to the last post-event email, I make sure attendees are engaged and get everything they expect, need and want from the event.
👉 And if you are thinking about a Matchmaking session - I design personalized, dynamic networking sessions that help attendees meet the right people for their professional goals.
